The online world keeps getting more complicated. .REALTOR makes the trusted source in real estate clear
.REALTOR is among the hundreds of new TLDs already on the Internet, including .lawyer, .nyc, .club. It is expected that more than 1,300 additional TLDs will be introduced over the next couple of years. To make it easier for homebuyers, sellers and investors to locate a trusted valued source of real estate information, resources and services online, NAR applied and was awarded the .REALTOR domain, which launched on October 23, 2014. Since its launch, .REALTOR has become one of the most successful TLDs, with over 90,000 domains live on the Internet.
According to NAR research, nearly 9 out of 10 recent buyers used the Internet in their home search process. Web addresses that end in .REALTOR create a more positive experience for consumers seeking real estate information online and services. Consumers instantly know they’re working with a REALTOR®, a trustworthy, ethical real estate professional they can count on.